STEEL'S MOVES: Steel Jeans, a denim company that late last year moved into a new 120,000-square-foot factory headquarters at 6100 Malt Ave. in Commerce, Calif., is planning some other big moves. Chief executive officer...
STEEL'S MOVES: Steel Jeans, a denim company that late last year moved into a new 120,000-square-foot factory headquarters at 6100 Malt Ave. in Commerce, Calif., is planning some other big moves. Chief executive officer Danny Lee said he is opening two 1,500-square-foot corporate showrooms this month: one at the California Mart in downtown Los Angeles and the other at 1466 Broadway in New York. The firm had been represented by sales reps in those areas.
In addition, Steel has budgeted $3 million this year for its new national TV, print and outdoor ad campaign, and that figure may be expanded come fall. This is up substantially from last year's budget of about $700,000, which used print, mall kiosks and buses. The ads feature three models and were shot in Georgetown in the Bahamas.
The five-year-old firm, formerly a denim subcontractor called Vickie Lee Fashions, now has 230 employees. Its products, wholesaling from $11 to $22, are posting 10 to 30 percent weekly sell-throughs, Lee said. The company is growing by 35 percent annually and should sustain that rate for another two to three years, he added. Key accounts include Wet Seal, Miller's Outpost, Dillard's, Belk's and Federated Department Stores.
CHEROKEE'S NEW PEOPLE: Pat Howard and Drew Hogan have been named directors of sales and marketing for the licensing division of Cherokee, the Sunland, Calif.-based denim and sportswear firm. Both are new posts. They report to Corky Newman, president of Cherokee's licensing unit, and will work out of corporate headquarters.
Howard will be responsible for the children's and some women's licensees, while Hogan will work with accessories and other women's licensees. Both posts involve acting as liaisons between the licensee, retailers and the company to open lines of communication and improve merchandising. They will also oversee product development and quality control for each license.
Previously, Howard was national sales manager for Traci Lynn, a children's wear manufacturer that holds Cherokee's license for that area. Hogan was the marketing and merchandise manager for Savant Watches, which had Cherokee's watch license until recently. That license is now held by Golden State, an accessory firm based in Oakland, Calif.In addition, Cherokee has signed a three-way license with its Japanese licensee, Suzuya, and Woo-Jin, a Korean manufacturer, to produce and distribute women's, men's and children's apparel under the Cherokee label. Suzuya will oversee the merchandise production, which will be manufactured in the Far East for distribution in Korea.
There are also plans to open two Cherokee stores in Korea by the end of this year. Suzuya already has 18 stores in Japan for Cherokee products, with plans to open five more in that country and two in Hong Kong.
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“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
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In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye