STEEL'S MOVES: Steel Jeans, a denim company that late last year moved into a new 120,000-square-foot factory headquarters at 6100 Malt Ave. in Commerce, Calif., is planning some other big moves. Chief executive officer...
STEEL'S MOVES: Steel Jeans, a denim company that late last year moved into a new 120,000-square-foot factory headquarters at 6100 Malt Ave. in Commerce, Calif., is planning some other big moves. Chief executive officer Danny Lee said he is opening two 1,500-square-foot corporate showrooms this month: one at the California Mart in downtown Los Angeles and the other at 1466 Broadway in New York. The firm had been represented by sales reps in those areas.
In addition, Steel has budgeted $3 million this year for its new national TV, print and outdoor ad campaign, and that figure may be expanded come fall. This is up substantially from last year's budget of about $700,000, which used print, mall kiosks and buses. The ads feature three models and were shot in Georgetown in the Bahamas.
The five-year-old firm, formerly a denim subcontractor called Vickie Lee Fashions, now has 230 employees. Its products, wholesaling from $11 to $22, are posting 10 to 30 percent weekly sell-throughs, Lee said. The company is growing by 35 percent annually and should sustain that rate for another two to three years, he added. Key accounts include Wet Seal, Miller's Outpost, Dillard's, Belk's and Federated Department Stores.
CHEROKEE'S NEW PEOPLE: Pat Howard and Drew Hogan have been named directors of sales and marketing for the licensing division of Cherokee, the Sunland, Calif.-based denim and sportswear firm. Both are new posts. They report to Corky Newman, president of Cherokee's licensing unit, and will work out of corporate headquarters.
Howard will be responsible for the children's and some women's licensees, while Hogan will work with accessories and other women's licensees. Both posts involve acting as liaisons between the licensee, retailers and the company to open lines of communication and improve merchandising. They will also oversee product development and quality control for each license.
Previously, Howard was national sales manager for Traci Lynn, a children's wear manufacturer that holds Cherokee's license for that area. Hogan was the marketing and merchandise manager for Savant Watches, which had Cherokee's watch license until recently. That license is now held by Golden State, an accessory firm based in Oakland, Calif.In addition, Cherokee has signed a three-way license with its Japanese licensee, Suzuya, and Woo-Jin, a Korean manufacturer, to produce and distribute women's, men's and children's apparel under the Cherokee label. Suzuya will oversee the merchandise production, which will be manufactured in the Far East for distribution in Korea.
There are also plans to open two Cherokee stores in Korea by the end of this year. Suzuya already has 18 stores in Japan for Cherokee products, with plans to open five more in that country and two in Hong Kong.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
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For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty