STEEL'S MOVES: Steel Jeans, a denim company that late last year moved into a new 120,000-square-foot factory headquarters at 6100 Malt Ave. in Commerce, Calif., is planning some other big moves. Chief executive officer...
STEEL'S MOVES: Steel Jeans, a denim company that late last year moved into a new 120,000-square-foot factory headquarters at 6100 Malt Ave. in Commerce, Calif., is planning some other big moves. Chief executive officer Danny Lee said he is opening two 1,500-square-foot corporate showrooms this month: one at the California Mart in downtown Los Angeles and the other at 1466 Broadway in New York. The firm had been represented by sales reps in those areas.In addition, Steel has budgeted $3 million this year for its new national TV, print and outdoor ad campaign, and that figure may be expanded come fall. This is up substantially from last year's budget of about $700,000, which used print, mall kiosks and buses. The ads feature three models and were shot in Georgetown in the Bahamas.The five-year-old firm, formerly a denim subcontractor called Vickie Lee Fashions, now has 230 employees. Its products, wholesaling from $11 to $22, are posting 10 to 30 percent weekly sell-throughs, Lee said. The company is growing by 35 percent annually and should sustain that rate for another two to three years, he added. Key accounts include Wet Seal, Miller's Outpost, Dillard's, Belk's and Federated Department Stores.CHEROKEE'S NEW PEOPLE: Pat Howard and Drew Hogan have been named directors of sales and marketing for the licensing division of Cherokee, the Sunland, Calif.-based denim and sportswear firm. Both are new posts. They report to Corky Newman, president of Cherokee's licensing unit, and will work out of corporate headquarters.Howard will be responsible for the children's and some women's licensees, while Hogan will work with accessories and other women's licensees. Both posts involve acting as liaisons between the licensee, retailers and the company to open lines of communication and improve merchandising. They will also oversee product development and quality control for each license.Previously, Howard was national sales manager for Traci Lynn, a children's wear manufacturer that holds Cherokee's license for that area. Hogan was the marketing and merchandise manager for Savant Watches, which had Cherokee's watch license until recently. That license is now held by Golden State, an accessory firm based in Oakland, Calif.In addition, Cherokee has signed a three-way license with its Japanese licensee, Suzuya, and Woo-Jin, a Korean manufacturer, to produce and distribute women's, men's and children's apparel under the Cherokee label. Suzuya will oversee the merchandise production, which will be manufactured in the Far East for distribution in Korea.There are also plans to open two Cherokee stores in Korea by the end of this year. Suzuya already has 18 stores in Japan for Cherokee products, with plans to open five more in that country and two in Hong Kong.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)