Do people just not want to think that much?

The premise that they don’t, at least when it comes to making decisions about jeans, is one of the ideas behind Bartack, a line of women’s premium jeans launching for fall retailing.

Christopher Seelig, whose New York showroom, Brothers and Sisters, began showing the line this week, said one of the key things that makes the brand stand apart is that it offers a narrow assortment.

While other jeans lines “go deep in one style and do a million variations,” he said, in the Bartack line, “each body only comes in this one wash, this one way.”

As a result, he said, buyers “don’t need to think as much, because there’s only one option.”

In truth, the line isn’t quite that simple. There are five main styles of jeans, all with low rises and some degree of flare to the leg, available in a couple of stretch and rigid variations each.

The jeans feature an extraheavy bar tack stitch on their rear pockets, which gives the line its name. The pockets and other lining fabrics are red, and the jeans also feature their size painted on in inch-high red numbers on the inside of the waistband.

Bartack jeans are manufactured by Los Angeles-based denim house Jolna Design Group, which also produces Bella Dahl. Styles wholesale for $38 to $46.

Seelig said he believes the line could generate $2 million to $2.5 million in revenue its first year out.

He added that the price range — the line’s retail prices are expected to hover around $105 — should appeal to shoppers who’ve grown tired of $150 jeans.

“The customer doesn’t want to have to think at retail,” he said.

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