The premise that they don’t, at least when it comes to making decisions about jeans, is one of the ideas behind Bartack, a line of women’s premium jeans launching for fall retailing.
Christopher Seelig, whose New York showroom, Brothers and Sisters, began showing the line this week, said one of the key things that makes the brand stand apart is that it offers a narrow assortment.
While other jeans lines “go deep in one style and do a million variations,” he said, in the Bartack line, “each body only comes in this one wash, this one way.”
As a result, he said, buyers “don’t need to think as much, because there’s only one option.”
In truth, the line isn’t quite that simple. There are five main styles of jeans, all with low rises and some degree of flare to the leg, available in a couple of stretch and rigid variations each.
The jeans feature an extraheavy bar tack stitch on their rear pockets, which gives the line its name. The pockets and other lining fabrics are red, and the jeans also feature their size painted on in inch-high red numbers on the inside of the waistband.
Bartack jeans are manufactured by Los Angeles-based denim house Jolna Design Group, which also produces Bella Dahl. Styles wholesale for $38 to $46.
Seelig said he believes the line could generate $2 million to $2.5 million in revenue its first year out.
He added that the price range — the line’s retail prices are expected to hover around $105 — should appeal to shoppers who’ve grown tired of $150 jeans.
“The customer doesn’t want to have to think at retail,” he said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast