Uranium's Voice of Fashion France's Uranium Jeans are looking to make a statement.
Uranium has launched a denim line that takes a space-age approach to its designs by embedding flexible micro screens that relay written messages or animated pictures onto its jeans and T-shirts.
“It's a first for the apparel industry,” said Nadine Ninin, president of Uranium, who created the label in collaboration with a technology firm based in Bordeaux, France. “Advertising and sports industries are already very interested in the product.”
Seeking to make an impact with France's denim-clad crowd, Ninin picked 40 Rue des Saints-Perès in the heart of Paris' Saint Germain quarter as the location for the brand's first boutique, which will bow the middle of this month. The pint-sized store is intended to make customers feel like they have entered a nuclear plant.
“We're bringing intelligent clothing to the masses,” said Kenneth Ward, the Paris-based American artist and designer behind the label. “It's a take on what clothing may look like in the future.”
The miniature screens exist in various colors and are controlled by a remote control incorporated into the waistband. Messages also can be downloaded from the brand's Web site or from text messages off cellular phones. The collection, which targets men and women between the ages of 12 and 35, retails for around 250 euros, or $306, for a pair of jeans, while T-shirts retail for 90 euros, or $110.
Uranium is making its way across the pond, as well, with a store to open in Los Angeles by the end of the summer. — Emilie Marsh
Diesel Wall Gets Art World Nod The Diesel Wall project, the Italian denim company's initiative to support up-and-coming artists, has been officially welcomed to the Berlin art world.
The 5,400-square-foot expanse, located on Oranienburgerstrasse, was incorporated into this year's Berlin Biennial for Contemporary Art, and is the only project not exhibiting at one of the Biennial's multiple venues on Auguststrasse.
In previous editions of the Diesel Wall in Milan and Berlin, young art students chosen to have their work showcased had been selected by a jury put together by Diesel. The task of picking this year's artist was left to the Biennial's curators.Maurizio Cattellan, Massimiliano Gioni and Ali Subotnick chose Canadian artist Steven Shearer to transform the wall into a huge poetry platform. Shearer's Poems are constructed of song lyrics and the titles of death-metal classics, linked together and stripped of their original context for a somewhat apocalyptic effect. So far, the larger-than-life proclamations of “Vomitorium Convulsions” or “Ancestral Necrosodomy” haven't disrupted traffic on this thoroughfare in the trendy Berlin Mitte neighborhood, though the Wall did draw its share of onlookers at the Biennial's crowded opening on March 25.
Diesel is accepting proposals at dieselwall.com for the third edition of the Wall, set for June. — Melissa Drier
Solid London Rolls Into Macy's Macy's has found a skinny jeans collection to call its own.
Solid London, a Los Angeles-based denim line owned by Jeff Rudes and stylist Susie Crippen, also owners of the premium line J Brand, has launched exclusively at 11 Macy's locations in the New York metropolitan area. Solid London rolled into the Impulse department of Macy's Herald Square flagship on March 18.
“It's blowing out,” said Nicole Fischelis, women's fashion director at Macy's. “We're selling it and reordering it.”
Solid London is available in four styles of skinny jeans with leg openings that would be classified as stovepipes, skinny capris and straight legs. Washes range from shades of indigo to a pure black wash that Fischelis said was selling particularly well.
The retail price range of the collection is between $118 and $128.
“It's a key brand for us. It's very clean and very fitted,” said Fischelis, who noted that the denim styles work with romantic blouses, as well as casual T-shirts. “The price point is terrific and the quality is superb.”
Macy's plans to extend its Solid London offering to include corduroys in upcoming seasons. The collection now hangs with other premium denim brands such as City of Angels and Hudson Jeans. — Lauren DeCarlo
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast