LAS VEGAS -- Denim was a star attraction for women's wear buyers shopping the MAGIC International show here last week.
The show, the premier men's wear trade show in the country, opened its doors to a limited number of women's resources two years ago, and at last week's show about 100 exhibitors featured women's wear -- some exclusively, some as adjuncts to men's collections.
The four-day show, which ran through Saturday at the Las Vegas Convention Center, boasted approximately 2,500 exhibitors in all.
Retailers eyeing women's lines reported flat or slightly increased budgets. Items on their shopping lists included:
Stonewashed denim in basic bodies.
Utilitarian workwear, including shortalls and carpenter pants.
Knit tops to wear with such styles.
Among the looks attracting attention on the floor were shrunken poor-boy-rib T-shirts and denim HotPants from Buffalo by David Bittan, small-wale corduroy shortalls in muted earth tones by UFO, an off-white Tencel denim group with lacing detail by Parasuco and Jou Jou's patchwork group.
Gretchen Shoup, president of Denim World, seven men's and women's stores in the Phoenix, Ariz., area, said she was finding women's items from such top denim resources as Wrangler, Levi Strauss and Request Jeans. Must-have styles for Shoup were denim straight skirts -- long and short -- as well as five-pocket jeans. Shopping price points of $10 to $25 wholesale, she favored indigo, black and stonewash treatments.
"We just like basics," she said. "Whatever we can't find at MAGIC, we will look for at the western wear show here in two weeks."
Other resources going after the women's business at the show included Generra, Z. Cavaricci, Edwin, Jumping Joy, Clipper Bay, Lisa & Me, Joe Boxer Girlfriend, O Wear, Enuf, BUM Equipment, Earth Angels and Lip Service.
Apparel buyers from Universal Studios theme park in Studio City, Calif. stocked up on unisex items, including denim shorts and jackets by Union Bay and Pacific Trail. Hooded T-shirts, mock turtlenecks, colorblock and screenprinted knit tops were also on their list.
This latest edition of MAGIC attracted a total of approximately 35,000 retailers, representing a wide range of stores from the giant discounters and general merchandise chains -- such as Wal-Mart and Sears, Roebuck -- to key department stores -- Federated Department Stores' Burdine's and Bon Marche, Mercantile Stores, Carter Hawley Hale and Younkers, among them -- and specialty merchants.Women's, as reported, will be taking on considerably greater importance at MAGIC next year, when the organization teams up with WWD to produce a women's apparel show, starting in February 1995.
Glenn E. Mounger, MAGIC chief executive officer and chairman of its board, said he was looking at several alternative venues for the WWD/MAGIC show, including the Las Vegas Hilton Hotel next door to the Convention Center and a yet-to-be-built structure across the street, where the Landmark Casino now stands. The center, which recently announced plans to add 1.5 million square feet of show space within the next 15 years, is planning to tear down the casino, he said.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye