By  on October 3, 2008

PARIS — On the eve of his latest runway high jinks, John Galliano is welcoming a new managing director.

Pierre Denis, currently regional director of Europe and the Middle East for Christian Dior, will join Galliano, effective Monday. He reports to Sidney Toledano, president of Christian Dior and John Galliano SA, a subsidiary of Dior.

Denis, 44, succeeds Fabrizio Malverdi, who, as reported, has joined Givenchy as president and chief executive offi cer as part of a wide-ranging management shuffle at LVMH Moët Hennessy Louis Vuitton that also saw Celine ceo Serge Brunschwig promoted to chief operating officer at Christian Dior Couture.

Toledano said Denis would be charged with growing the range of recent product initiatives at Galliano, including expansion into fragrance, children’s wear, eyewear, watches and jewelry. He noted that wholesale volume is approaching 100 million euros, or $138.5 million at current exchange. “The plan is to develop some Galliano boutiques and leased departments for the second line,” he said, referring to the collection produced by Italy’s IT Holding SpA. Denis has worked at LVMH since 1992, initially for Parfums Christian Dior, and moving to the fashion house in 2004, starting in Asia. His successor at Dior has yet to be named.

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