By  on May 18, 2011

NEW YORK — From his modernist office on Crosby Street here, Derek Lam has a perfect view of the trendy SoHo street and the people who frequent it during the day.

Recently, that vista has given him inspiration for a new project the designer is embarking on — a diffusion line that brings his sportswear sentiment to a wider audience and is suitably named 10 Crosby Derek Lam. Although he has had the idea of a diffusion line practically since launching his brand in 2003, Lam said he was waiting for the right timing.

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