By  on June 20, 2007

LOS ANGELES — The August lineup of Las Vegas apparel trade shows is marked by brutally high temperatures and an ever-changing list of shows test-driving new ways of luring buyers' dollars away from the competition. While more established fairs will fine-tune tried-and-true formats, some of Las Vegas' younger shows will expand exponentially, rolling out new features and buyer incentives.

MAGIC International, running Aug. 27 to 30 at the Las Vegas Convention Center and Las Vegas Hilton, has some new tricks up its sleeve. The MAGIC Marketplace is the biggest of all the apparel-centric trade shows held in the city, and will present around 1,500 exhibitors this season, ranging from swim line L Space and gold jeweler EIO to Tommy Bahama's women's line.

Christopher McCabe, vice president and general manager of MAGIC International, estimated that the number of visitors would reach 120,000, matching last year's attendance. MAGIC will complement the apparel vendors with nearly 300 brands of footwear.

In addition to the main fashion show, which runs as many as four times daily, sportswear company Esprit will sponsor a 50-minute runway presentation of its latest women's sportswear and dress collections.

For the first time, Print Source New York will partner with MAGIC to produce Sourcing At MAGIC, where contractors and factories from more than 30 countries will try to woo designers and retailers that manufacture private label apparel.

McCabe said Sourcing At MAGIC would be slightly bigger than last year's run, as the number of exhibitors has grown. "It gives designers another reason to come to the show and gives [them] ideas on how to move the needle with their brands," he said.

Pool began as an alternative to MAGIC and has remained a place for smaller, fashion-forward brands. Now owned by MAGIC's parent, Advanstar Communications Inc., Pool will be held in the Gold parking lot of the Las Vegas Convention Center from Aug. 27 to 29.

The show will try to make a splash with a new separate section called S(eco)nd, where 30 to 50 of Pool's 400 exhibitors will offer products that reflect "green" values. "It's about sustainable clothing, but kind of like a sustainable lifestyle," said a spokeswoman. "It's about a concept and making changes."

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