By  on September 27, 2007

"As a society, we have become brand polygamists instead of brand monogamists," said Lee Carpenter, chairman and chief executive officer of Design Forum, a Dayton, Ohio-based retail consulting firm. "So you have to create an inspiring environment to keep people where they are."

Carpenter works as a figurative dating coach for firms ranging from J.C. Penney & Co. Inc. to Barclays Bank on "creating brand experiences in the retail forum" to stoke interest and prevent today's philandering consumer from straying.

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