BCBG’s younger sister, To The Max, is taking its time growing, while maintaining the design integrity of the house that spawned the junior collection.

While most designers are looking at the bear economy as decidedly grizzly, To The Max designer Max Azria seems to be playing with an entirely different animal. "We’re doing well in this economy — it’s good for us," he said. "We’re using it to become more creative, to come up with more designs and to better ourselves."

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