By  on July 10, 2007

No longer quite as lofty, designers have learned they can succeed among the masses by launching one-off collaborations or diffusion lines with more price-conscious chain stores.

And celebrities are sure to keep giving them a run: Witness the buzz surrounding Kate Moss' line for Topshop, Sarah Jessica Parker's Bitten collection for Steve & Barry's, Mary-Kate and Ashley Olsen's launch of The Row and Kylie Minogue's and Madonna's collections for Hennes & Mauritz this year. Roberto Cavalli is the latest designer to team up with the Swedish-based fast-fashion chain. The 40-plus piece collection will launch Nov. 8 in about 200 H&M locations around the world, following the lead of Karl Lagerfeld, Viktor & Rolf and Stella McCartney, who each had winning runs at H&M.

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