Even though Earth Day might be over, the eco-friendly fashion movement shows no signs of slowing down. Due to the increasing popularity of Ingeo fibers, touted as the world's first man-made fiber from 100 percent annually renewable resources, designers going "green" now have more variety than ever when it comes to creating apparel that won't harm the environment.
Ingeo NatureWorks Earth Month, in partnership with Organic Avenue, an organic lifestyle boutique here, presented sustainable fashion from a bevy of American and European designers, and offered a L.O.V.E (Live. Organic. Vegan. Experience) brunch at the Launch Pad showroom in New York last week.
Companies such as Naturevsfuture, Moral Fervor, Elisa Jimenez, Linda Loudermilk, Brooklyn Industries, A-Style, Jaloe and Nadia Fassi featured nature-friendly collections produced with Ingeo fibers.
"What makes Ingeo so different from other natural fibers is that it performs very similarly to synthetic materials such as oil, but it's all natural," said Tiziana Tronci, who promotes Ingeo in the U.S. for the Milan-based consulting firm GB Studios.
The technology, launched in 2003, uses corn as a derivative, although Ingeo can be produced from any vegetable containing sugar. The process begins with extracting the starch component from the corn, and then extracting the sugar (dextrose) from the starch. The liquid dextrose, through a fermentation process very similar to making yogurt, produces a high-performance solid polymer, polylactide, which is then used to create Ingeo fibers.
Ingeo fibers cost 10 to 15 percent more than standard cotton, but, according to Tronci, market research shows consumers are willing to spend more in order to have something that is good for both them and the environment.
"The more I learned [about organic fabrics] the more I used and incorporated them into each season, and now almost 85 percent of the collection is sustainable," said Nina Valenti, the Brooklyn-based designer of Naturevsfuture. The collection, which Valenti describes as "very forward, edgy, clean, crisp and modern," retails from about $95 for organic knits to $550 for organic wool coats.
Emily Santamore, the 28-year-old co-creator of Moral Fervor, credits the philosophy to the environment class she took during her freshman year of college as the reason she went "green." After graduation, Santamore and her partner, Melissa Sack, moved to New York and created their eco-friendly brand. For spring, the two have designed a series of T-shirts that are made from 100 percent Ingeo fibers. The line, inspired by endangered butterflies, retails for about $80.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)