CHICAGO — Looking to increase brand awareness and expand its presence to 85 doors from 60 by the end of 2003, the executive team from fine jewelry brand Di Modolo came to town as part ofthe "Vogue Takes Chicago" promotional tour.

The pairing proved effective as an in-store appearance Oct. 26 by Italian designer and creative director Dino Modolo, formerly a fine watch designer, attracted about 100 customers to Saks Fifth Avenue on Michigan Avenue. Saks sold about 20 pieces during the two-hour visit, according to Marvin Scherzer, Di Modolo’s vice president of sales and marketing.

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