CHICAGO — Looking to increase brand awareness and expand its presence to 85 doors from 60 by the end of 2003, the executive team from fine jewelry brand Di Modolo came to town as part of the "Vogue Takes Chicago" promotional tour.
CHICAGO — Looking to increase brand awareness and expand its presence to 85 doors from 60 by the end of 2003, the executive team from fine jewelry brand Di Modolo came to town as part ofthe "Vogue Takes Chicago" promotional tour.
The pairing proved effective as an in-store appearance Oct. 26 by Italian designer and creative director Dino Modolo, formerly a fine watch designer, attracted about 100 customers to Saks Fifth Avenue on Michigan Avenue. Saks sold about 20 pieces during the two-hour visit, according to Marvin Scherzer, Di Modolo’s vice president of sales and marketing.
Nena Ivon, manager of special events for Saks here, said the company believes Di Modolo speaks to a younger market.
"It’s modern and youthful," she said of the jewelry. "It gives another dimension to our assortment."
Ivon said the line, which features diamonds and gemstones set in 18-karat white or yellow gold, appeals to women in their early 20s and 30s buying their first diamond jewelry as well as older women who "understand their diamonds."
In particular, Ivon cited a Di Modolo signature circular white gold diamond pendant, less than an inch in diameter, presented on a black rubber necklace retailing for $1,175.
Modolo said he’s inspired by duality, the yin-yang-type relationship of two levels or two entities that never quite reach each other.
Retail prices range from about $1,200 to $3,500, with an average of $2,000, said Scherzer. Retail clients include Saks, Mayor’s Jewelers and Neiman Marcus, which features a $49,500 22-carat Di Modolo white gold diamond pavé necklace in its catalog, "The Book."
So far, Di Modolo, which comprises three collections of about 400 pieces, has built strong customer bases in New York, Chicago and Florida, with plans to expand further along the West Coast and in Europe, Scherzer said.
Besides its flagship on New York’s Madison Avenue, designed by Modolo himself, the company operates a showroom in Milan to facilitate partnerships with European retailers.
"We’re just starting in that market," Scherzer explained.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion