ATLANTA — Dick’s Sporting Goods has significantly restructured its current agreement with Soccer United Marketing, now making Dick’s the official sporting goods retailer of Major League Soccer (MLS) and 10 of the 14 teams playing in the league in 2008.
As part of the five-year agreement, Dick’s will also become the official sporting goods retailer of U.S. Soccer, including the U.S. men’s and women’s national teams. Dick’s said the agreement is designed to correspond with its growth, allowing it to become an official sponsor of each of the remaining teams as it begins opening stores in those markets, culminating in 2011 when the sponsorship will cover every team in the league exclusively.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"