By and  on October 27, 2006

The high point of the week was a bit of showbiz razzle-dazzle not seen since the last film festival. Hip-hop superstar Sean "Diddy" Combs paraded into the Majestic Barriere hotel's main salon and took a spin around the room filled with a waiting crowd.

Diddy was introduced by John Demsey, an Estée Lauder Cos.' group president.

Diddy then hopped onto the edge of one of a pair of elevated beds and hung out with four scantily clad models. Diddy explained he was there to launch his Unforgivable fragrance into travel retail internationally, and he respectfully thanked the crowd for its support. Diddy said that as a young African-American, he was speaking to a consumer "that has never been addressed before by the fragrance industry."

Diddy then noted the fragrance is number one in the U.S., and he suggested it will also take the top spot worldwide, saying, "Without you guys, I wouldn't be able to be number one internationally, so I thank you in advance."

Diddy, who has also been promoting his new CD, "Press Play," then bid the awestruck crowd adieu and left.

Over on the beachside of the Croisette, Jean-Pierre Grivory, president and chief executive officer of Cofinluxe, threw a festive party, complete with a Brazilian steel-drum band, to promote his Sea and Sun fragrance from the Salvador Dali brand.

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