By  on November 12, 2007

NEW YORK — Diesel is launching its first full-scale e-commerce business today at its Web site. Consumers will now be able to purchase over 1,000 items on the site, including denim, sportswear, underwear and accessories, with shipping available to the U.S. and Europe. Diesel Kids will be added in December. 

The site, which Diesel now considers its largest flagship store, had a soft test launch on Nov. 5, and is officially open for business today. 

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