NEW YORK — Nobody can accuse Diesel of taking itself too seriously.
The $660 million company, which is celebrating its 25th year in business this year, called a rare press conference Wednesday to reveal results of market research and to unveil its plans for 2003 advertising. The new ads are based on fake research done by the company which, in the end, proved a point that conducting research on the Generation Y consumer is somewhat impossible, since their interests change so consistently.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)