MILAN — Diesel’s Staff International division has signed an agreement to sell its New York Industrie brand to McAdams, a company specializing in knitwear based outside Vicenza, Italy. McAdams, which produces and distributes the Cividini and Enigma brands, will take over design, production and distribution of the New York Industrie label for men and women starting with the spring-summer 2004 collection.

"I think Staff has its hands full with the Martin Margiela brand and the D Squared license, and that it should focus on building those businesses," said Diesel owner Renzo Rosso, in an interview. Diesel took control Margiela last fall and signed a 10-year agreement with Dan and Dean Caten to produce and distribute their D Squared men’s and women’s lines two years ago.

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