By  on January 23, 2009

BERLIN — Diesel is taking a bold-fisted approach with its first solo men’s fragrance, Only the Brave.

Always one to break the mold, the new Diesel scent is bottled in a smoky, gray flacon in the shape of a clenched fist, branded by a silver Diesel silver ring on the third and fourth fingers. It was inspired by Diesel founder Renzo Rosso’s own hand, particularly the RR finger tattoos, which he gave himself for his 50th birthday.

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