BERLIN — Diesel is taking a bold-fisted approach with its first solo men’s fragrance, Only the Brave.
Always one to break the mold, the new Diesel scent is bottled in a smoky, gray flacon in the shape of a clenched fist, branded by a silver Diesel silver ring on the third and fourth fingers. It was inspired by Diesel founder Renzo Rosso’s own hand, particularly the RR finger tattoos, which he gave himself for his 50th birthday.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)