PARIS — Christian Dior hopes to make Granville, a picturesque town on the Normandy coast, a fashion destination this summer.

To celebrate the 100th anniversary of the birth of its founding designer, the French house is organizing a slew of events there starting May 15 through October, from a rally of vintage cars and concerts to a festival of films in which Dior dresses appear.

The centerpiece event, announced at a press conference here Thursday, is an exhibition titled “Man of the Century” at the Christian Dior museum in Granville, located in the designer’s childhood home, with a garden that helped inspire his fashions and perfumes.

The French Ministry of Culture and Communication has dubbed it one of the 12 exhibitions of national interest this year, which comes with state funding.

Pierre Cardin, who started his fashion career as an assistant to Dior in 1946, was the keynote speaker Thursday, for which all workers in the couture atelier turned out. (Only one remains from the early days.)

Cardin praised the designer, who died in 1957, for teaching him about elegance, and helping him to launch his own fashion house three years later.

The centenary exhibition spans decorative items, early fashions and artworks that inspired Dior, and 22 of his most important couture designs. The work of his successors is also represented, including dresses by Yves Saint Laurent and John Galliano.

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