NEW YORK — Diamond Products is on a roll. After last year’s successful launch of Dippity-do Sport, the Tampa, Fla.-based company is launching another spinoff of the $10 million hair gel brand.
Hitting shelves in April is Dippity-do Techno-Style, a five-item line of styling products targeting teens. Packaged in bright orange containers, Dippity-do Techno-Style consists of Radical Jelly gel, 3D Styling Mousse, Stretch Putty, Shine Pomade and Texture and Waves gel. According to Bo Young, senior vice president of marketing for Dippity-do, retailers have purchased stockkeeping units relative to their hold factor, following consumer trend purchases of Dippity-do Sport. "Highest-hold products are the bestsellers," Young confirmed.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)