Karan is bringing her “New York Stories” to the big screen, producing a short film for her DKNY label directed by Steven Sebring. The film highlights fashions from the fall 2002 DKNY collection.
“I’m a frustrated producer and director,” said Karan in a telephone interview this week. “I’ve done it in print. I’ve conjured up these movies in my head and wanted to do this for such a long time.”
The 18-minute film, with the tag line, “A Little Film About a Big City,” features a day in the lives of three women — an actress, writer and musician — played, respectively, by Angela Lindvall, Sophie Dahl and Michele Hicks. The film also has cameo appearances by Sylvia Miles and Lauren Ezersky. The movie was shot in and around New York City and features skyline shots as well as the Chelsea Hotel and Madison Square Park.
The film is strictly a vehicle for the ad campaign and was created by Karan’s ad agency, Laird & Partners, here. With some interesting twists, the movie shows how the three women get ready for a movie audition, book signing and musical tour. It will be presented to the press next Thursday night and can be viewed on DKNY’s Web site and at boutiques worldwide. The company has 48 licensed and company-owned stores.
Karan said her fall DKNY collection especially inspired her to do a film.Each of the models in the film wears multiple outfits and accessories from the fall DKNY collection.
“I never thought about my clothes. I always wanted people to see them in their real form. These are real clothes. It really captures the diversification of the spring line. The Donna Karan woman can be a downtown rock ’n’ roll type, an intellectual or an actress. Hopefully, it’s about the creative spirit and creating your own look,” she said.
Patti Cohen, executive vice president of global marketing and communications for DKI, declined to divulge the fall media budget, but said it was up 10 percent. According to CMR, DKNY spent $15.9 million on media in the second half of 2002.The film was shot digitally, and photos were downloaded to be used for the company’s fall ad campaign. The ads will run in several magazines, beginning in August, including W, Vogue, Vanity Fair, Glamour, Elle, Harper’s Bazaar and The New York Times Magazine. A 24-page outsert will be polybagged with the September Interview highlighting scenes from the movie, along with a copy of the movie on CD-ROM. The print images, which contain filmstrip borders, also will be used as wild postings in New York and Los Angeles.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia