NEW YORK — Donna Karan International is close to announcing a raft of new licenses as it endeavors to make DKNY a major player in the better-price men’s wear arena.
Since Mark Weber took the helm of the LVMH-owned company in October 2006, the former Phillips-Van Heusen chief has been expected to beef up DKI’s activities in men’s wear, which had dwindled to the DKNY bridge collection, the license DKNY Jeans business and a handful of licensed accessory categories. Those are significant, but leave other brands to fill many of the categories found on better department stores’ main floors.
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