NEW YORK — DKNY Jeans is headed to Europe.
In the first brand extension announced since LVMH Moët Hennessy Louis Vuitton acquired Donna Karan International last year, the firm has signed a letter of intent to enter a licensing agreement with SINV, an Italian company, to make and distribute men’s and women’s DKNY Jeans in Europe, Asia, the Middle East, Australia and New Zealand. Liz Claiborne Inc. continues to hold the long-term licenses for DKNY Jeans and DKNY Active collections in the Americas.

Fred Wilson, who was named chief executive officer of DKI less than two weeks ago, announced the license on Tuesday, a day after naming Mary Wang as president of DKNY, Carol Sharpe as president of retail and Peter Speliopoulos as vice president and design director for the Donna Karan New York brand. If it sounds like a lot of action, that’s partly because the deal with SINV was already in the works, having been initiated by Wilson’s predecessor, Pino Brusone, who remains chairman of DKI.

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