NEW YORK — Color, nostalgic florals, and specialty fabrics and treatments will lead the way as DKNY Underwear takes new turns for spring and summer selling, said Barbara Lipton, vice president of merchandising and design for the licensed Donna...
NEW YORK — Color, nostalgic florals, and specialty fabrics and treatments will lead the way as DKNY Underwear takes new turns for spring and summer selling, said Barbara Lipton, vice president of merchandising and design for the licensed Donna Karan Intimates and DKNY Underwear businesses at Wacoal America.
“I think it will be a very positive market because DKNY Underwear at retail has been strong across the board with fashion and basic items,” said Lipton, noting that DKNY intimates will be showcased at the Lingerie Americas trade fair, as well as the designer’s showroom at 136 Madison Avenue here. “DKNY has an established signature in daywear, sleepwear and bras, and I think retailers are pleased to see the consistency of product from market to market.”
The theme for the spring collection, which features colors such as Hansel blue and Gretel green, is “fairy tales and storytelling,” Lipton said.
“It’s all about clear pastels for spring, while summer will focus on more saturated shades and prints that carry over from spring,” she said. “It makes for a strong floor presentation.”
She said one idea in particular has received positive reaction when previewed: special stitching teamed with “three-degree floral prints” gives a faux layered effect of petite, medium and large floral motifs on camis and boy-cut pants of microfiber.
“The idea is also all about a feminine-masculine statement,” said Lipton, showing two examples: a tailored cami and bottoms of nylon with feminine organza ruffle trim and little bows, and a “girly” look like a soft cotton rib-pattern tank with tailored woven cotton trim.
The summer collection will feature three new daywear silhouettes: a flounced chemise of stretch mesh, a chemise with lace-up effects on the bodice and a semisheer underwire chemise.
Two new bras, previewed in May at the DKNY Underwear showroom, will be highlighted at the Lingerie Americas show: a group called Geometric Lace, which features a padded contour bra with a specialty bra pad, and a new semi-demi bra rendered in a textured lace mesh ground with simulated floral lace embroidery and scallop trim in a group called Floral Blossoms.
“We’ve also expanded the percentage of cottons and cotton knits in sleepwear to 60 percent of the classification from 40 percent a year ago,” she said. “It’s an important area and that’s what’s selling right now.”Suggested retail for sleepwear is $20 to $36 for tops and $29 to $46 for pajama bottoms; $29 to $46 for chemises, and $30 to $36 for bras. Camis are $19 to $36 and boy-cut pants are $14 to $18.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast