SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Dollars & Sense
NEW YORK — Giorgio Armani will try to raise his profile in the U.S. women’s fragrance market with the April launch of Sensi. The scent, which scored strong initial gains in Europe in the fall, could do $40 million at retail in the U.S.,...