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Dollars & Sense

NEW YORK — Giorgio Armani will try to raise his profile in the U.S. women’s fragrance market with the April launch of Sensi. The scent, which scored strong initial gains in Europe in the fall, could do $40 million at retail in the U.S.,...

NEW YORK — Giorgio Armani will try to raise his profile in the U.S. women’s fragrance market with the April launch of Sensi. The scent, which scored strong initial gains in Europe in the fall, could do $40 million at retail in the U.S., landing the brand in the top 10. For more, see 4.

This story first appeared in the January 17, 2003 issue of WWD.  Subscribe Today.