Shelley Schwartz, founder of the Breast Health Institute, couldn't have picked a better day than Thanksgiving to personally thank Donatella Versace for lending her face and donating the institute's first real ad campaign.
MILAN — Shelley Schwartz, founder of the Breast Health Institute, couldn't have picked a better day than Thanksgiving to personally thank Donatella Versace for lending her face and donating the institute's first real ad campaign.
"Grazie to Donatella Versace for her support and for her involvement. The fact that she lent her face to the campaign will make reaching our goals easier," said Schwartz during a press conference at the Versace Via Gesú palazzo.
"I feel honored to support this cause because I feel it's important to remove that veil of ignorance and fear that still surrounds this illness," said Versace.
She added that she tapped her friend Mario Testino to shoot the black-and-white campaign in a London studio because she felt his images would give the cause more weight.
The campaign will appear in leading publications in Italy, the U.K. and Germany because the institute wants to raise awareness on the issue in those countries. The fact that it runs from December to July makes it the most extended campaign to date.
To celebrate the launch of the campaign, the Versace company will host charity events starting in its London store on Dec. 13, followed by Rome two days later. A percentage of the proceeds from sales will go to the Breast Health Institute, which held its fifth International Consensus Conference in Milan in April to develop guidelines to review what has been learned about breast health in the past 25 years.
Schwartz praised Italy for being ahead in the prevention and treatment of breast cancer.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)
On the list of emerging designers to watch at London Fashion Week is @nabilnayal. The Syrian-Born and raised designer – who is known for his sculptural and dramatic designs with an Elizabethan era aesthetic – said he designs for a woman who is not afraid to challenge conventions. To see which other up-and-coming talents are joining the schedule this season, head to WWD.com. #wwdfashion #lfw (📷: @gomezdevillaboa)