The fast-fashion frenzy may be slowing and giving way to a minimalist movement that will have some staying power, said David A. Wolfe, creative director of The Doneger Group consultants.
"Fashion today has a longer shelf life than one season," said Wolfe, who forecasted trends for fall 2008 and beyond in a talk to the industry last week at Doneger's Manhattan offices.
Wolfe pointed to Saint-Tropez, a prime area to spot trends when the fashionable set visits during the first French and Italian bank holidays each year. "And there was nothing happening there," Wolfe declared gleefully, showing pictures of minimalist dresses. "There was just simple, plain clothes."
He dubbed this "the reassurance trend," which includes luxury, classics, antique femininity and appropriateness, and pointed to Marc Jacobs' fall 2007 show, which he called his "favorite show in the last decade — it looked like it was designed by the love child of Valentino and Yves Saint Laurent."
As for the concept of cool, "We've been chasing 'cool' for so long, but cool hasn't changed for so long that we are like the dog chasing its tail and finally catching it," Wolfe said. "It will be a blessed relief to see minimalism come back."
He also made a case for fashion that can be worn by "women of any age," like the dress that Best Actress winner Helen Mirren wore to this year's Oscars (he applauded its sleeves). Much classic fashion returned to the runway in the fall shows, Wolfe said, "and maybe if designers would show it on someone besides a 14-year-old girl, women who are 70 would understand it."
On the other hand, Wolfe criticized of over-the-top, unwearable runway looks. "These are not serious clothes: They are clothes no one wears," he said. "I'm tired of the fashion press taking them seriously."
One trend that he thinks has legs and that can work for any age is "intensity shapes." He doubts dramatically large shoulders and elaborate origami will transition from the runway to the sidewalks, but he thinks more subtle interpretations of the trends will be adopted.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)