NEW YORK — Donna Karan International has recruited three top product and sales executives as part of the company’s continuing push to put some muscle behind its collection business.

Pam Alvick, who was vice president of product development at Calvin Klein, was named vice president of women’s and men’s product development for Donna Karan New York, according to a company spokeswoman.

Patrick Adent, a director of men’s and women’s sales for Armani’s Black Label collection, was named vice president of women’s and men’s ready-to-wear sales for Donna Karan New York, and Elizabeth Clapp, a former director of sales at Loro Piana who had recently joined the company as a director, was promoted to vice president of shoes, handbags and accessories sales for the women’s and men’s collections.

All three report to Melissa Parker-Lilly, president of Donna Karan New York, who has made some major strides in reorganizing the operations and clarifying job functions and responsibilities for the brand since she was brought on board from the Italian knitwear company Agnona last year. Part of that drive has been to improve relations with retailers and key department store accounts, making executives more readily accessible to service and react to the accounts.

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