NEW YORK — After taking several months to size up its men’s business, Donna Karan International said Wednesday it will relaunch the line next fall.
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Production was put on hold in May to give executives time to assess the brand positioning and sales strategy for its men’s wear. Since LVMH Moët Hennessy Louis Vuitton took over the company last year, new management has been taking a close look at the distribution of all its lines and has made improving their image a top priority, notably by cutting its designer product from off-pricers and discount department stores.
Despite the moratorium, Donna Karan continued to produce the men’s spring collection for its own freestanding stores.
Milan designer Gianni Guaglianone has been brought in as a consultant for the relaunch of the men’s wear, which will be manufactured exclusively in Italy. Two new executives will be working closely with Guaglianone. Last week, Katherine Glynn was named vice president of sales for Donna Karan New York men’s wear, women’s wear, shoes and accessories, and Vyto Palionis was appointed vice president of DKNY men’s wear sales and merchandising, and Donna Karan New York men’s wear merchandising, as reported.
The company’s aim is to bring the men’s wear brand “to a higher level” by improving retail distribution, production quality and its presence in the marketplace, according to Pino Brusone, chief executive officer.