EVIAN, France — If the American department store truly is in an intensive care unit, do not fear. Dr. Mettler is here, and he has a cure.
Basically it boils down to better-edited assortments, a broadening of the customer base, heightened service and demonstration, more traffic-generating events, enhancement of a store’s personality and further exploitation of three key merchandising opportunities — men’s, large-sized women’s fashion and teens.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)