EVIAN, France — If the American department store truly is in an intensive care unit, do not fear. Dr. Mettler is here, and he has a cure.
Basically it boils down to better-edited assortments, a broadening of the customer base, heightened service and demonstration, more traffic-generating events, enhancement of a store’s personality and further exploitation of three key merchandising opportunities — men’s, large-sized women’s fashion and teens.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"