EVIAN, France — If the American department store truly is in an intensive care unit, do not fear. Dr. Mettler is here, and he has a cure.

Basically it boils down to better-edited assortments, a broadening of the customer base, heightened service and demonstration, more traffic-generating events, enhancement of a store’s personality and further exploitation of three key merchandising opportunities — men’s, large-sized women’s fashion and teens.

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