A cool start to spring is helping sell sweaters, which take on a seasonal freshness in colorful patterns. Quirky patterns are also finding their way onto dresses, and because of heavy rains — in the spirit of April showers — novelty trenches are in demand. Retailers report their biggest sellers this season.
Store: Tommy Bahama
Spring hit: "The biggest thing right now is printed sweaters in all sorts of pretty colors," said Lynne Koplin, president of women's wear. "It could have to do with climate, because it is colder everywhere than expected." She added that shorts were also strong sellers, making the waving palms pullover and sail-on canvas Bermuda shorts (shown) a powerful combination.
Price: $118 for a sweater, $78 for shorts.
Store: J. Crew
Spring hit: "Our customers continue to love our quality, incredible fabrics, quirky prints and patterns," said Jennifer Foyle, senior vice president of women's merchandising. "Whether it's the new Italian cashmere T-shirt, our assortment of new ballet flats or our perennial bestseller, the cotton beach dress (shown), shoppers this season are purchasing multiples in each style and shopping early before we sell out."
Price: $165 for the Lulu dress.
Store: Lord & Taylor
Spring hit: The Calvin Klein white label black patent trench "sold out in a matter of days," said LaVelle Olexa, senior vice president of advertising, sales promotion and public relations. "The demand has been such that we have reordered a thousand more. Trenches have been very, very strong."
Spring hit: In addition to its heavily publicized Boyfriend trouser, Gap is having success with its big-dot-printed Empire dress.
Spring hit: Prints on blazers, skirts and dresses are popular with customers, who made this black-and-white dress a bestseller.
Store: Kenneth Cole
Spring hit: Kenneth Cole New York always does well with accessories, and this season the Day and Night single-breasted satin trench is taking its place as a piece that can be added to any outfit — and boost sales.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)