NEW YORK — Combine a contemporary look with a Latin flair and the result is Chula.
The line is being launched for holiday by Infinite Apparel Group, which primarily produces private label merchandise.
“The Latino influence is everywhere,” said Raymond Guzman, president of the Chula brand. “It’s in music, in Hollywood, everywhere. This is a market with $400 billion worth of spending power. It cannot be ignored.”
Together with Hazel Fraser, vice president of the brand, Guzman decided to launch Chula as a line geared to a sophisticated Hispanic woman. While it has a contemporary look and feel, Chula is altered from the traditional contemporary make in order to fit a more curvaceous woman.
“Stores are not doing much to target this customer,” he said. “They have to recognize [her] needs. She is a woman who likes clean, not overly embellished, clothes, but she is also a bit more curvaceous than the regular contemporary customer.”
With key items such as the black palazzo pants, satin party dresses and cotton suits, the line also includes a dark blue linen skirt with zipper details, a salsa dancing-inspired satin skirt and satin bomber jacket in vibrant colors such as cherry red and royal blue.
“Color is very important in this line,” Fraser said. “In New York, we are used to seeing so much black and I really think it’s time to offer more color.”
The wholesale range begins at $40 for a logo T-shirt and goes up to $240 for a leather jacket. Fraser said she expects Chula to reach $10 million in sales the first year.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast