MAYWOOD, N.J. — Will Apt. 5 resonate with suburban Bergen County women?
Duane Reade, the 227 store New York City-based drugstore chain whose business has been built around catering to the needs of an urban market, is quietly inching across the Hudson River into New Jersey.
For several years Duane Reade has operated stores in Bayonne, Jersey City and Newark, all urban areas not unlike its operation base. Then two years ago, it opened a unit in Fort Lee, a bedroom community dotted with mid- and high rises. But since then, it has ventured deeper into the suburban Bergen County communities of Teaneck and Maywood. In all, there are currently nine stores in the Garden State.
"By yearend, we expect to open another two or three stores [in New Jersey]," said Jerry Ray, senior vice president of store operations. He said the company is interested in operating more stores in its neighboring state, providing they find "choice sites."
In the Maywood store, the chain’s new private-label cosmetics brand — Apt. 5 —is getting the same amount of space as in its Manhattan units. The back-lit fixture, set into an endcap, is situated prominently at the entrance of the beauty department, which is located on the right side of the store. The department also contains the Prestige brand and ethnic lines Black Opal and Posner, along with leading brands like Revlon, Cover Girl and Maybelline.
The cosmetics department is being leveraged as a major draw to shoppers, along with photo processing and snacks. An overhead banner in front of the store lists those three sections. And on the front window, there is also a sign promoting Apt. 5.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia