NEW YORK — Vintage-like drawings of children making snowmen or the obligatory green tree on red paper just wouldn’t cut it for Stolichnaya Vodka.
In a nontraditional marketing attempt, Allied Domecq — the trademark owner in the U.S. for the Russian vodka brand — is launching its own wrapping paper this holiday season and has enlisted Diane Von Furstenberg to design the print. The result is the Stolichnaya signature repeated in various sizes going in different directions. It’s written in black and white on red paper.
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