By  on June 18, 2007

MILAN — Gucci’s decision to feature several men’s looks in its cruise ’08 runway show at Milk Studios in New York last week confirmed the luxury brand’s commitment to developing its men’s business. But more than that, it crystallized a significant and growing trend in men’s fashion: precollections.

Only a few months earlier, in January, Dolce & Gabbana gave a big nod to the vital November delivery when, for the first time, the designers sent out several pre-spring ’08 looks during their fall ’07 runway show in Milan—looks that debuted 10 months ahead of the time they are scheduled to appear in stores.

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