NEW YORK — Revving up to raise its fashion profile and annual fashion sales of $420 million to a new plateau, eBay has named fashion journalist Constance White as style director and fashion spokesperson.

White’s post is a new one at the San Jose, Calif.-based auction Web site, which realized $1.21 billion in net revenue in 2002 from gross merchandise sales of $14.8 billion transacted by users. When dollar volume from jewelry, watches and health and beauty aids is added to that of apparel, shoes and accessories, eBay’s sales of style-driven goods tallied $900 million in 2002 — a figure projected by the dot-com company to climb 11 percent to reach $1 billion this year. The $420 million in sales of apparel, shoes and accessories in 2002 marked growth of 64 percent over a year earlier.

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