EBay wants a big piece of the apparel pie. It’s already succeeding in the arena, selling a pair of Nike shoes every two minutes, a Coach handbag every four minutes and a pair of Levi’s jeans every 1 1/2 minutes. "There are 34,000 keyword searches for Prada every day typed into our search engine, and 25,000 keyword searches for Burberry every day," said Meg Whitman, the online market place’s chief executive, in her keynote address. "Our customers are looking for brandedapparel and accessories at a value."

According to Forrester Research, apparel will be the largest online category in retail sales by 2007, a $22.5 billion business. Whitman outlined her plans for substantially growing the category on eBay, with the goal of $1 billion in annual apparel sales by 2004.

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