NEW YORK — Thomas van der Kallen will join the Movado Group as president of Ebel worldwide, a new post.
Van der Kallen, 41, has been with Compagnie Financière Richemont SA for the past 10 years, most recently as president of the Piaget brand. At Richemont, he also held posts as director of sales and marketing for Piaget and Baume & Mercier for the Dutch and Scandinavian markets, and vice president of marketing and president of Baume & Mercier in North America.
The appointment comes as Movado is looking to boost Ebel’s luxury image. The Paramus, N.J.-based watch group agreed to acquire the Swiss luxury watchmaker from LVMH Moët Hennessy Louis Vuitton for $47 million in cash last December, and the deal was completed March 1. Since then, Ebel has stepped up its focus on gold watches and made a strong marketing push worldwide with an advertising campaign featuring Claudia Schiffer.
Van der Kallen will oversee worldwide sales and marketing, effective mid-January. He will report to Efraim Grinberg, president and chief executive officer of Movado Group Inc. Randi Shinske continues as president and ceo of Ebel USA Inc.