In its ongoing efforts to raise cash and streamline its organization, Marc Ecko Enterprises has sold the Avirex young men’s brand to Kids Headquarters. Terms of the deal were not disclosed.
Avirex is a $50 million wholesale business, with major accounts including J.C. Penney, Stage Stores, Hibbett Sport, Modell’s, Dr. Jay’s and Eastbay. Avirex president Jeff Strumeier will remain with the company and continue to oversee the business at Kids Headquarters, with plans to bring about 20 employees with him.
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