Eclipse Noir founder Eli Azran believes his Los Angeles-based denim and sportswear label can stand out in the landscape of plain skinny legs and clean, inky washes.
The key is in the details, he said. Eclipse Noir includes an X stitched in metallic embroidery on the back of every pair of pants, grinded and distressed pockets and unusual washes such as light blue-gray as part of 75 styles for women.
"Crazy [detailing] is going to come back," Azran said, adding that he created Eclipse Noir as a basic line for fashion-forward shoppers. "From far away, it looks basic. But up close, it's high fashion, with high attention to detail."
The over-the-top styling has caught the eye of buyers from Barneys New York, Ron Herman, American Rag Cie and Los Angeles' Curve, who all will begin carrying the year-old label for the fall season.
"I like when a line has a bit of bite to it and Eclipse Noir has some teeth," said Brian Kaneda, denim buyer for Ron Herman's five stores.
Kaneda said he was especially excited about motorcycle pants in slate and skinny button-down riding pants in black with brown undertones. "All the detailing really sets the brand apart," he said.
Although just 21 years old, Azran's denim pedigree includes design and sales positions with Taverniti So Jeans and 575 Denim. Azran offers sportswear such as cashmere hoodies and leather vests to complement the 11 denim styles for women and seven for men. He also is focusing on a lighter denim wash. After failed attempts to find the right one, Azran said he created a periwinkle tint that is light enough for summer but dark enough for fall.
Azran said he is focusing distribution on high-end shops for the first 16 months and then plans to expand to stores that "have a certain vibe to carry Eclipse." He landed in stores in Japan and Canada last year. With denim wholesale prices ranging from $75 to $90, Azran predicted wholesale sales of $2 million to $3 million in 2007.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)