NEW YORK — "I’m from a family of six girls and I’m always amazed at what happens when you get a lot of girls together. I really do think you do change the world," said Eileen Fisher, president of her eponymous $143 million company,...
NEW YORK — "I’m from a family of six girls and I’m always amazed at what happens when you get a lot of girls together. I really do think you do change the world," said Eileen Fisher, president of her eponymous $143 million company, speaking at a luncheon Thursday at Le Bernardin.
Fisher introduced 15 women who are featured in her new spring campaign. Ranging in age from 24 to 72, they include a choreographer and contemporary dancer; obstetrician-gynecologist and founder of the African Women’s Health Center; a Bronx charter schoolprincipal; a civil rights attorney; a documentary film producer: a professor of architecture, and a professional boxing judge.
Created by Glover Group, the New York-based ad agency, the images show the women in different groups and together, wearing Eileen Fisher clothing. The campaign was photographed by Peter Lindbergh at Chelsea Piers here.
According to Jill Glover, president and executive creative director of Glover Group, the spring budget is in excess of $2 million, up from $1.3 million a year ago. The ads appear as a six-page insert in the March issue of O, the Oprah magazine, and will run as an eight-page insert in the March 2 edition of The New York Times Magazine. Inserts will also be distributed regionally in the Washington Post, Boston Globe, Chicago Tribune, San Francisco Chronicle and Los Angeles Times. Additional print ads will run in the New Yorker, Yoga Journal and Spa Magazine.
Eileen Fisher’s clothing appeals to a wide age range of women, with the majority of its customers between 35 and 50. Fisher, 52, said clothing needs to be simple to accommodate women’s intense lives. "I like simplicity. It makes the woman important. If the clothes are simple, you see the woman. We don’t have the time to fuss. The clothes have to help us relax into ourselves."
Experiencing an 11 percent sales gain in 2002, Eileen Fisher’s clothing is distributed to department and specialty stores such as Bloomingdale’s, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Marshall Field’s, Macy’s West and Dillard’s, as well as through 26 company-owned Eileen Fisher stores. The company plans to open two more freestanding stores this year in Walnut Creek, Calif., and Columbus Circle in New York.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia