SHANGHAI — Elite World, which opened an agency here this month, is struggling to find its feet amid a nascent Chinese modeling industry that many observers characterize as lacking professional norms found in mature markets in the West.
The agency’s executives were in town last week ahead of the agency’s annual Elite World competition, which took place Saturday. The competition brings in aspiring models scouted worldwide who compete for a spot on Elite’s roster. Stefania Valenti, Elite’s chief executive officer, said the agency has faced significant challenges here.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)