By  on November 30, 2012

SHANGHAI — Elite World, which opened an agency here this month, is struggling to find its feet amid a nascent Chinese modeling industry that many observers characterize as lacking professional norms found in mature markets in the West.


The agency’s executives were in town last week ahead of the agency’s annual Elite World competition, which took place Saturday. The competition brings in aspiring models scouted worldwide who compete for a spot on Elite’s roster. Stefania Valenti, Elite’s chief executive officer, said the agency has faced significant challenges here.

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