Ellen Tracy is reinforcing its leadership position in the bridge sportswear category this fall with a reported $4 million advertising campaign again featuring Cindy Crawford.
The campaign, created once more by Ziccardi Partners Frierson Mee, an ad agency here, is comprised of eight print ads for Linda Allard Ellen Tracy and Company Ellen Tracy that feature Crawford as the personification of the Ellen Tracy woman. Photographed by Max Vadukul in black and white, the advertising shows Crawford in various scenic environments, such as beside a glacier lake.
According to sources, Ellen Tracy’s $4 million ad budget is even to a year ago.
The company reportedly generates in excess of$250 million in sales.
The campaign will appear in September and October issues of Elle, Gourmet, Harper’s Bazaar, In Style, Vogue and W.Added to the media mix for fall will be Travel & Leisure, House & Garden and Town & Country. Luxury buses traveling to the Hamptons and billboards and scaffolding facing Bryant Park will carry the Ellen Tracy images.
Ellen Tracy partnered with Vogue and The Rainforest Foundation for an event at Central Park’s Boathouse Restaurant Wednesday night. It will join forces with In Style for an event in Los Angeles on Sept. 25 titled "Le Cabaret du Reve" benefiting the Dream Foundation.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion