PARIS — Mirroring established brands such as Victoria's Secret, La Perla and Agent Provocateur, several emerging lingerie labels are expanding their presence on the Internet.
Web sites, without the overheads of brick-and-mortar establishments, are proving a vital stepping stone for establishing global identities, according to designers. Often it's a case of revamping existing sites into password-protected showrooms or full-fledged online boutiques.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"