MILAN — Italy has a soft spot for love stories. And Emporio Armani is embracing the mood with a new fragrance masterbrand called Night.

The Emporio Armani fragrance story began in 1998 with Classic. Next came Emporio Armani White in 2001. The latest of the series, Emporio Armani Night, will roll out to Europe by the end of September and Latin America and Asia at the beginning of 2004. A U.S. launch date has not been set, pending results of the other markets, according to Edouard Roschi, the international brand director for Emporio Armani fragrances and Fabio Mancone, general manager for Giorgio Armani fragrances.

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