NEW YORK -- It's a common fashion dilemma for women: a skintight dress shows panty lines, a pantyhose waistband peeks out of a low-slung skirt.
With fashions frequently in conflict with traditional hosiery, women have often forsaken the control features and opted to wear no hosiery at all. Hanes Hosiery, with its new line called Body Enhancers No Hose, is aiming to put an end to that.
Launched last week with a presentation at the Bryant Park Hotel, Body Enhancers is a lightweight collection of figure-enhancing products with flexible construction and nonbinding features.
"No one wants to have panty lines, and at the same time, not everyone wants to wear a full pantyhose garment in order to achieve those end results," said Roanne Wallace, marketing director for Hanes Hosiery.
The Body Enhancer line consists of a seamless panty, a capri hose and a midthigh panty. The anticellulite, midthigh panty features a roll-resistant waistband, a nonbinding leg band and a massaging pattern design, which shapes the thigh and reduces the appearance of cellulite. The capri, meanwhile, provides control from the waist to below the knee with an adjustable leg band, which adapts to multiple pants lengths.
The line is available in nude and black, while the panty is also available in white. It is priced from $7.95 to $12.95 retail and will be shipped to department and specialty stores this fall.
"Women have been cutting the legs off their control-top pantyhose for years to get the smoothing benefits," said Wallace. "Now they don't have to."
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.