NEW YORK — ENK International is going West.

The company, which produces such trade shows as Fashion Coterie, Intermezzo and Children’s Club here, is launching a trade show in Los Angeles’ California Market Center. The two-day show, called Brighte Companies, will bow during market week on Oct. 31. While ENK used to have a trade show in Los Angeles called Pacific Champions, Elyse Kroll, president, said this show has a different point of view.

“We have completely changed everything with this show,” Kroll said. “It’s such a departure from what we were doing with Pacific Champions, I hate to even compare the two shows.”

ENK bowed in Los Angeles in November 1998 at the CMC with biannual shows in April and November under the Pacific Champions banner. Being limited to about 50 contemporary and activewear exhibitors at the Fashion Theater, the show couldn’t grow, Kroll said.

Kroll said that with only 125 exhibitors, Brighte Companies is focused on catering to the contemporary and casual lifestyle markets. It will highlight such brands as Catherine Malandrino, T21, Alice & Olivia, Vivienne Tam, Ted Baker and Cassin — contemporary labelsin categories like footwear, denim, accessories and sportswear.

“The California Market Center is really working to help us. They are allowing us the space we need on two floors of the Mart, which means that we can produce a show that makes sense,” Kroll said. “And what an opportunity this is for exhibitors and retailers, since it’s held in the Market Center during market week.”

Kroll said the design has been thought out so that vendors only have to bring their collections with them — no decor needed. Each exhibitor gets the same amount of space, a 6-foot-by-10-foot booth. While other shows, like Fashion Coterie, have grown to be enormous, with more than 1,000 exhibitors, Kroll said she plans to keep this show focused, with little expansion.

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