The company, which produces such trade shows as Fashion Coterie, Intermezzo and Children’s Club here, is launching a trade show in Los Angeles’ California Market Center. The two-day show, called Brighte Companies, will bow during market week on Oct. 31. While ENK used to have a trade show in Los Angeles called Pacific Champions, Elyse Kroll, president, said this show has a different point of view.
“We have completely changed everything with this show,” Kroll said. “It’s such a departure from what we were doing with Pacific Champions, I hate to even compare the two shows.”
ENK bowed in Los Angeles in November 1998 at the CMC with biannual shows in April and November under the Pacific Champions banner. Being limited to about 50 contemporary and activewear exhibitors at the Fashion Theater, the show couldn’t grow, Kroll said.
Kroll said that with only 125 exhibitors, Brighte Companies is focused on catering to the contemporary and casual lifestyle markets. It will highlight such brands as Catherine Malandrino, T21, Alice & Olivia, Vivienne Tam, Ted Baker and Cassin — contemporary labelsin categories like footwear, denim, accessories and sportswear.
“The California Market Center is really working to help us. They are allowing us the space we need on two floors of the Mart, which means that we can produce a show that makes sense,” Kroll said. “And what an opportunity this is for exhibitors and retailers, since it’s held in the Market Center during market week.”
Kroll said the design has been thought out so that vendors only have to bring their collections with them — no decor needed. Each exhibitor gets the same amount of space, a 6-foot-by-10-foot booth. While other shows, like Fashion Coterie, have grown to be enormous, with more than 1,000 exhibitors, Kroll said she plans to keep this show focused, with little expansion.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast